Singapore, 24 October 2024 - Bakuun Holdings, a leading technology provider to the travel and hospitality industry, proudly announces the appointment of Samyra Krooswijk as the new Vice President of Sales for the Middle East, Africa, and South Asia. This strategic move aims to accelerate the company’s expansion and strengthen its presence in three of the most dynamic regions for travel and hospitality innovation.

Samyra brings over twenty years of international experience in the travel and hospitality industry's B2B space, most recently at Hotelbeds as Director of Sales MEA & South Asia. With a proven track record in driving sales growth, building strategic partnerships, and bringing in new customers, Samyra is well-positioned to lead Bakuun’s sales strategies for MEA and South Asia.

Nigel Horne, CEO of Bakuun, expressed his confidence in the appointment: “We are thrilled to welcome Samyra to our commercial team. Her deep understanding of the MEA and South Asian markets, combined with her expertise in the travel industry, will be instrumental in expanding our footprint and accelerating the adoption of our innovative solutions in these key regions.”

As Vice President of Sales for MEA and South Asia, Samyra will focus on developing and executing Bakuun’s sales strategy, strengthening its regional partnerships, and expanding its network of hotel and travel provider collaborations.

“I am excited to join Bakuun and lead the sales efforts in these fast-growing regions,” said Samyra Krooswijk. “I look forward to working closely with our partners and clients in the Middle East, Africa, and South Asia to bring Bakuun’s groundbreaking solutions to more businesses, helping them streamline operations, reduce costs, and unlock new growth opportunities.”

For more information about Bakuun and its global initiatives, visit www.bakuunholdings.com.

Media Contact:
Bakuun Media Relations
press@bakuun.com

About Bakuun Holdings: Bakuun Holdings is a leading group of technology providers known for revolutionizing the travel industry with proprietary technology to simplify booking, onboarding, and payment processes for travel service providers and the hospitality industry. With every new solution, Bakuun Holdings continuously improves the travel landscape, setting new standards and shaping the future of the industry.